Stories That Sell Workshop

Learn how to inspire and convert with your sales content.

You have a new service that you’re stoked to launch. You’ve surveyed your audience. You’ve stayed up late talking with your business mentor about it (note to self: buy mentor a coffee mug).

And the day of your launch comes. You unveil the sales page to the world. You email your subscribers to let them know. You do an ungodly number of Facebook lives to spread the word.

And no one buys.

What the freaking heck?!

*Insert frustration montage of you screaming, crying, throwing your computer out the window, and generally being pouty. (Hey, it happens to the best of us.)

What gives, man? Why did your offer flop? It was a shoe-in. You knew it was.

It probably has nothing to do with what you’re offering. Your DOA offer likely has everything to do with how you sold it.

If you’re anything like most entrepreneurs, you know exactly what your potential clients or customers will receive when they work with you. And that’s a great thing. Knowing what you’re selling is the first step in…well…selling.

But that’s not all they want to know.

Your potential clients also want to know how you’re going to change their lives.

And if you don’t have a compelling, inspiring, and captivating answer waiting for them, you’re going to lose sales every. single. time.

That sucks, right? (Yes, it does.)

The good news is that you can transform your approach to sales. You can shift your focus from the what and move it to the how through storytelling.

It’s time to stop letting potential dream clients get away.

It’s time to hear more “yesses” and fewer “nos”

It’s time to transform your sales content from the what to the how.

How? With stories.

Stories inspire. Stories connect. Stories captivate.

When you use stories in your sales content (or sales process), you
Show your potential clients how you change their lives.
Build stronger, more authentic relationships with your dream clients and your audience.
Stand out in an overwhelmingly crowded marketplace (especially if you’re telling your own story)
Captivate, inspire, and entertain…all while selling.
Increase conversion rates (thanks to your openness, authenticity, and stronger audience connections)

Register for the Stories That Sell Workshop!

Saturday, Sept. 23, 2017, from 12:00 p.m. to 1:30 p.m. Eastern.

Learn how to transform your sales content to both inspire and convert using stories.

Meet your host!

Hey! I’m Ardelia, a content strategist for entrepreneurs who are ready to finally stand out in the overcrowded online business world and increase their impact while growing their profits. I bring my clients’ unique stories to the forefront of their businesses through personalized content strategies that enable them to shine.

I created the Stories That Sell Workshop to help you make sales more enjoyable, for both you and your potential clients. So often, entrepreneurs don’t speak to what their audience needs to hear. We’re so focused on the what when our potential clients are really concerned about the results – the transformation that they’ll receive.

That creates a communication mismatch, a lose-lose situation for everyone involved. You miss out on sales and the chance to positively change a client’s life, and your potential clients miss out on working with you and experiencing that awesome change.

The Stories That Sell Workshop stops that miscommunication in its tracks. This workshop is designed to help you alter your sales content to speak directly to what your potentials clients need to hear, all while growing connections, remaining authentic, and inspiring them to go after the change they want.

What’s not to love about that?

What’s included in the Stories That Sell Workshop?


The Stories That Sell Workbook (so you can take notes, follow along, and start brainstorming your own stories that sell)

Access to the live workshop from 12:00 p.m. to 1:30 p.m. Eastern. This workshop is the real deal – no pre-recorded anything. I’ll be there (probably with my coffee), and we’ll talk strategic storytelling.


Q+A time. Have a question during the workshop? I’ll answer it during the Q+A part of our time together.

Two-week access to the workshop replay. (Can’t make it live? No sweat. When you register for Stories That Sell, you’ll have access to the replay for two whole weeks.)


The #1 reason people don’t buy from you…and how you can address it.

How to use stories in your sales content


How to craft a story that sells


How to choose the right story every. single. time.

Register for the Stories That Sell Workshop!

Saturday, Sept. 23, 2017, from 12:00 p.m. to 1:30 p.m. Eastern.

Learn how to transform your sales content to both inspire and convert using stories.

How do we get started?


Save your spot in the workshop by clicking the registration button right up there ^

After you’ve registered, you’ll receive a confirmation email for your payment.

Before the Stories That Sell Workshop, you’ll receive several reminder emails, all of which will include the link to your Stories That Sell Workbook. Feel free to download the workbook and look through it before the workshop (You must be Type A, like me).

Join the Stories That Sell Workshop at 12:00 p.m. on Saturday, Sept. 23. (The link to the workshop will be in your last few reminder emails.)

Forever change how you approach sales content!

Frequently Asked Questions

When is the Stories That Sell Workshop?

The Stories That Sell Workshop will take place live on Saturday, Sept. 23, 2017. It will start at 12:00 p.m. Eastern and will run until 1:30 p.m. Eastern.


What if I can't make it live?

Even if you can’t attend the live workshop, register anyway. You’ll have access to the replay for two weeks, so you can still watch the workshop.


How much is the workshop?

At the early bird price (which expires Wednesday, September 13), the workshop is $99. After Wednesday, September 13, registration for the Stories That Sell Workshop will be $129.


Pin It on Pinterest