Stories That Sell Intensive

Find the stories that generate deeper connections + bigger profits.

It’s time to stop hiding behind your computer screen, pretending you’re just like everyone else in the online business world.

It’s time to plan and create content that goes deeper than “5 Steps to a Successful Launch.”

Wave goodbye to your comfort zone. We’re headed for open water.

It’s time to get real. Authentic. Transparent. Whatever word you want to use for it. You need to put all of you in your content and your content strategy. No more self-censoring.

It’s time to put your heart out there.

Did you panic just then? I think I felt it. I know I certainly panicked when that idea occurred to me. I knew I had to be mistaken. There must be another way to reach the next level, to see the impact and the profits I dreamed of.

But there wasn’t. No matter how much content I created, no matter how many connections I made, nothing worked. I was at a plateau – dreaming of being a big name with a thriving business but never making progress towards it.

And then one day, I realized what was wrong.

No one online really knew me. I wasn’t putting all of me in my business. I had crafted a beautiful online persona, and I was hiding behind it.

So I stopped hiding. I started telling my stories and allowing my personality to shine. And it was terrifying. I just knew that I was going to face ridicule, rejection, and failure online.

But you know what? I didn’t. In fact, I became even more confident in myself and my business. I started to connect with the people who were 100% my dream clients. I realized that the connections stemmed from my stories. People were resonating with my experiences, and they were hungry for more.

And even with all of that going for me, I can still feel your resistance. I know what you’re thinking. “But why should I tell my stories? Why step out from behind my carefully crafted online persona? That’s terrifying. And things are going just fine, thank you very much.”

Here’s why you need to share your story:

Because things could be even better.

Because your audience could be more engaged.

Because you could make a deeper impact and see greater profits.

Because emerging from your shell is the only way to form lasting relationships with your audience and your dream clients.

Because people have grown so tired of the manufactured content that’s rampant online. They’re numb to the whole “10 Ways to Run a Successful Business” blog posts.

Because you have meaningful, inspiring stories that the world needs to hear.

And it’s time to tell them. Strategically. With the Stories That Sell Intensive.

What Is the Stories That Sell Intensive?

The Stories That Sell Intensive is a unique experience that’s perfect for entrepreneurs who are ready to do some deep digging to find the stories that will connect with and inspire their dream clients.

In addition to finding your stories that sell, we’ll also refine your dream client personas and create stories for them. No more wondering what will resonate with your audience. No more guessing about how to sell a product or service. You’ll know what to do and say to get your potential clients to buy.

What’s included?

A Stories That Sell Intensive Workbook
Trello board for story organization, planning, and your personal action plan
3-hour intensive meeting via video chat

3-month content strategy

Detailed action plan
14 days of post-intensive Voxer and Trello support
Your unique brand stories, including which ones resonate most with each client persona and which ones fit best with your products and services.
A deeper understanding of your dream client personas
How to use each of your primary stories to connect with (and book more) potential clients through your sales content
How to dig deep and find your own brand stories

The 5 Phases of the Stories That Sell Intensive

(See it in action!)


Before we meet for our 3-hour intensive, you’ll have some homework to do. You’ll receive access to your Trello board, where you’ll be able to fill out the Business Foundation list. This list includes basic information about your business, like what you do, the benefits of working with you, and the products and services you offer.

You’ll also receive your Stories That Sell Intensive Workbook. You’ll fill out the appropriate sections of the workbook, including the Expectations section, the Dream Client section and the Products and Services section.

I’ll look over your workbook before we start the intensive, and we can discuss any questions via Trello or Voxer.

In this phase, we’ll cover your expectations for the intensive, and then we’ll dive into the meeting itself. We’ll go through who your dream clients is, their goals and motivations, their problems or obstacles, and more. From there, we’ll create a dream client story for each persona you have. These stories will help you flesh out your dream client personas, understand what their day looks like, and better connect with them.

Based on your dream client persona’s stories and profiles, we’ll dig deep into your life and your business to find stories that your dream clients will resonate with. We’ll talk about your dream clients’ problems and how you relate to those problems. This is going to go deep, and you may find yourself sharing things you never thought you would. That’s good. It means you can use that in your business to really connect with potential clients.

We’ll also pull out stories based on the products and services you provide. I’ll dig to find the story behind each product or service you offer to get to the bottom your story for each one.


Once we know your brand stories and which ones would best resonate with your audience, we’ll talk about how to use each story specifically. We’ll also pair your stories up based on which product or service they go best with.

From there, we’ll create a 3-month content strategy that includes your stories and how you can use each one specifically.

Before we hop off the intensive call, I’ll make sure that everything is right in Trello and that you’re clear on what your next steps are (those will be clearly laid out in Trello).
After your intensive, you’ll receive two weeks of Trello and Voxer support. So if you have a question for me, or if you need feedback on your new direction, all you need to do is ask.
Ready to see more engagement, connections, and profit?
Book a Stories That Sell Intensive now for $1,500!

How do we get started?

Click the button directly above to book your intensive.
Fill out the form, then check your email inbox. You’ll receive a quote, invoice, and a contract. Once you’ve signed the contract and paid the invoice, you’ll receive access to my Intensive calendar, so you can schedule a time that works for you. (Intensives take place on Saturdays or Sundays, unless you reach out directly to me and set up a different time).
Make your one-time payment of $1,500
You’re in! (Happy dance!) You’ll receive your Stories That Sell Intensive Workbook and access to your Trello boards within 48 hours.

Who’s behind this?

Hey! I’m Ardelia Lee, story strategist for online entrepreneurs. I help my clients dig deep, look within (and sometimes without) and find the stories that will help them create deeper connections with their audience, convert more dream clients, and grow their impact.

I work with my clients to bring their unique, inspiring stories to the forefront of their business by showing them how to use their stories in their sales content and their everyday content.

Don’t think you have a story? You do. In fact, you have a lot of stories that need to be told. I was actually in that whole “I don’t have a story” boat not too long ago. It can be difficult to get out, so if you’re struggling with that, we’ll cover mindest-building strategies that will help you realize you do have stories to share.

Also, I’m a huge nerd. In fact, I love reading fantasy novels and working in as many references as I can to Lord of the Rings, Harry Potter, Star Trek, and Star Wars in daily conversation.

There will be a day when I find someone who’s nerdier than I am. But today is not that day! *Hefts sword and yells* (See what I mean?)

Is the Stories That Sell Intensive right for you?

This intensive may be right for you if you

  • Aren’t seeing the impact you know your business is capable of
  • Have dreams of setting your audience’s hearts and minds alight…but aren’t doing that yet
  • Aren’t seeing the audience engagement that you want
  • Want to use your sales content to connect with your potential clients on a deeper level (and thereby book more clients)
  • Are ready to discover your stories that sell (Be warned: some of them may be painful or embarrassing. Some of mine are.)


This may not be right for you if

  • You aren’t worried about the impact your business has
  • Don’t see the value in using your stories in your content
  • Are unwilling to dig deep, open up, and become vulnerable
  • Are unable to pay the one-time fee of $1,500
  • Don’t want a highly-engaged, loyal audience
  • You already have a high-engaged, loyal audience and you see no need to deepen your relationship with them
Ready to see more engagement, connections, and profit?
Book a Stories That Sell Intensive now for $1,500!

Frequently Asked Questions

When does a Stories That Sell Intensive take place?

Your Stories That Sell Intensive will most likely take place on Saturday or Sunday. When you click on the button to book an intensive, you’ll be taken to my calendar and will be able to choose a time that works for your schedule.


What if I don't see a time that works for me?

Email me at and let me know! I’m happy to accommodate you if I can. We can schedule an intensive outside of the weekend if that fits your schedule better.



Are there payment plans?

No. Because the intensive is a one-time service, all payment is due upfront.



What if I need additional support?

You can always choose to purchase additional 1:1 calls if you feel the need for more support. This is something we can talk about after your intensive.



What My Clients Say

Working with Ardelia was such a wonderful experience! Her client intake process is thorough, and she asks all the right questions to get to know you and your business so that your copy reflects both. Ardelia listens to your goals and the copy reflects that. The back-and-forth during the revision stage was quick and painless, and I couldn’t be happier with the final result. Jodi Brandon

Editor, Jodi Brandon Editorial

Ardelia was professional, easy to work with and reliable. I would recommend her as a copywriter and editor. Her skill set to pull my thoughts out of my head and translate into a well-organized document helped me immensely. Dr. Frances Richards

Strategic Life Coach, Dr. Francis Richards

Still not sure if the Stories That Sell Intensive is right for you?

Book a 20-minute consultation, and let’s chat!

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