DIY strategy + blogging tips

Best experienced with coffee in hand.

5 Reasons You Shouldn’t Hire a Copywriter

5 Reasons You Shouldn’t Hire a Copywriter

While a copywriter is an asset to most businesses, there are some instances when you shouldn’t hire a copywriter. Remember, copywriters are wordsmiths, not mediums. We won’t know that you really wanted your about page to be more of an informal bio page instead of a...

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6 Questions to Ask Before Hiring a Copywriter

6 Questions to Ask Before Hiring a Copywriter

The momentous time has come. You’ve decided to hire a copywriter. You’re excited and nervous. After all, putting the fate of your copy in the hands of someone else is a big deal. Before you seal the deal, or if you’re still in the process of looking for a copywriter,...

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The Ultimate Guide to Hiring Your First Copywriter

The Ultimate Guide to Hiring Your First Copywriter

You’ve stared at that blinking cursor long enough. The blank document is mocking you, daring you to put fingers to keyboard and mar its pristine white background with words that won’t come. Frustrated, you get up and pace around the room. Is there anyone who can help...

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A Look Ahead: What Does Q1 Have in Store?

A Look Ahead: What Does Q1 Have in Store?

The first quarter is always such an exciting time for small businesses. We have a clean slate open before us, and there’s so much potential. This year my plans look vastly different from last year’s, mainly because at this time last year I had no real concrete plans....

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7 Crucial Lessons I Learned in 2016

7 Crucial Lessons I Learned in 2016

This year has been a heckuva ride. I have learned so much, met so many amazing people, and grown a lot as both a person and a business owner. I also rebranded…twice. (And both times were necessary, I promise.) In light of my most recent rebrand and the fact that 2016...

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