It’s time to be unapologetically you.


Because no one does you quite like…well…you.




I dream of an online business world filled with humans – wonderfully flawed, brilliantly creative, amazingly unique humans. It’s a world where connections are easy to make because your personality, beliefs, and inspiration are apparent in everything you do. And in the online world, it all starts with your copywriting.

That’s why I’m here – to help service-based business owners like you infuse more of their incredible personalities, beliefs, and motivations into their copy, and in the process, connect more authentically with clients.

Yes, I’m in the business of copywriting, but it goes so much deeper than just putting words on a page. I strive to paint my clients as they are, in all their complexities, and to give their audience a look at their uniqueness and their passion. It’s a tall order, but it’s one I relish.

I bridge the gap between your brilliant personality and your website.

Meet Your Strategic Copywriter

Hey! I’m Ardelia. I’m on a mission to humanize the online business world and to foster deeper connections between businesses and clients through strategic copywriting. The days of stiff, cold, corporate copy are over. No one likes that kind of copy, anyways (except maybe Spock), and it won’t fly here.

Was I always this passionate about creating personality-driven copy? Sadly, no. When I started my copywriting business in September 2014, I wrote anything and everything that came my way. But the more I learned about copywriting and running a business, the more I realized that the only writing I really enjoyed was when I got to take someone’s personality and translate it into copy.

I have a B.A. and M.A. in English Literature, so I can talk circles around the average Joe when it comes to 1800s British literature. In addition to helping me look like a know-it-all, my degrees have lent a sound, structured approach to my copywriting.

The Human Behind the Copy

When I’m not working with my clients, I’m either playing with my daughters, hanging out with my husband, or reading a book (there’s a 90% chance the book in question is a fantasy novel).

I’m probably the biggest nerd you’ll ever meet, despite my desire to be cool. (I just can’t help it. I’m nerdy and I know it.) I love science fiction and fantasy novels. (Please don’t make me choose between The Lord of the Rings, The Wheel of Time, and The Chronicles of Narnia. I can’t.) And I also love using an excessive amount of parenthesis (they’re my kryptonite). 

I’m a meme-user, too – mainly LOTR and Star Trek, because what human emotion can’t be expressed by a Jean-Luc Picard facepalm or a Boromir “One does not simply” statement?

If you really want to excite me and hear me talk 1,000 miles a minute (true speed at which I actually talk), ask me about linguistics, personality, copywriting, or Texas. And yes, I am a native Texan kickin’ it in Detroit for now.  

To get started on my personality obsession, check out my Copywriting Personality Quiz.

Are you a Maverick? It’s time you joined my Facebook group!

Here’s the thing: I want to hang out with you more because you’re awesome, and I like awesome people. (Oh yeah, one more thing about me: I don’t beat around the bush.) Apart from my purely selfish motivation of liking and wanting to be around awesome people, there is something in it for you.

My Facebook group is a great place for service-based business owners who want more copywriting tips and strategies to help them take their copy to the next level. And when I say next level, I mean you’ll start infusing more of you into your writing, and that leads to deeper connections with potential clients.

So, are you in? Are you ready to join a group of business owners who are set on humanizing their copy and kicking the corporate robot to the curb? Then become a Content Maverick.

Guest Appearances

I love collaborating with other business owners to create extra value for their audiences. Check out these posts and podcasts for additional content strategy and blogging tips.

How to Map Your Content Strategy to the Buyer’s Journey – One Woman Shop

9 Essential Parts of a Successful Content Strategy – Freelance to Freedom Project

5 Reasons Your Content Strategy Isn’t Working – Freelance to Freedom Project

4 Simple Steps to Being More Magnetic Online – Freelance to Freedom Project

How and Why to Create a Content Marketing Strategy – Queen of Inbound

Is Your Business Customer-Centric? Make Your Customers Fall in Love With You! – Hype Social Strategies

Roundup Posts

How to Gain Clients Through Your Website – Krista Rae

Overcoming Writer’s Block: 8 Tips to Get Writing Again – Spitfire Scribe

143 Fatal Mistakes New Bloggers Need to Avoid – Launch Your Dream



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