Meet your Content

Roadmap Engineer

(CRE for short).


I help your business get from Point A to

Point B with a clear, actionable content roadmap.





I create yellow brick roads for service-based small business owners like you, because you have killer business goals. You just need a way to reach them. And that’s what I do. I bridge the gap between where you are now and where you want to be.

Think of me as your goal-getter. Your long-term content planner. Your intentional content creator.

Let’s lay a strong foundation and clear path for your business.

Are you struggling to get the momentum you need? Is your content not living up to its full potential? That’s going to change. Starting now.

I’ll work with you to clearly identify your goals and create a clear, personalized path to get you there. Sometimes a lack of momentum is the result of not knowing where you’re going. Sometimes it’s the result of not planning even when you can clearly see your end goal.

I address both problems in my copywriting and strategy services.

Free Facebook Group

But first, let’s talk free. Free as in I have an amazing Facebook group that you should join (but only if you’re interested in getting tips and strategies for serving your clients and growing your business through strategic content).

The Content Mavericks group is all about how to grow your business without being or feeling salesy 24/7. It is possible, with the right strategy. So hop over to the group and see what’s happening. We’d love to have you.



You’re so busy running your business you can’t quite manage content creation, but you know you still need content to attract your ideal clients. That’s where I come in.

As your copywriter, I’ll start our partnership with a strategy session, so I can be sure that I’m creating content that directly impacts your goals and your bottom line.

It’s done-for-you content that sounds like you wrote it, freeing up time for you to do what you do best – run your business.

Content Strategy

You know your goal. You can see it so clearly that you can almost reach out and touch it, but you can’t seem to figure out how to get there.

You need a Content Roadmap Engineer. Based on your goals, clients, business, and personality, I’ll create a content roadmap that will help you move from Point A to Point B and beyond.

It’s time to go into content creation with a clear plan and start seeing results.

About Ardelia

Your Partner in Content

I could list a bunch of adjectives that often make an appearance on About pages (like coffee-drinker, early-riser, and avid reader) but that’s conventional. I’m not conventional.

I’m a huge fan of science fiction and fantasy books. Please don’t make me choose between The Lord of the Rings, The Wheel of Time, and The Chronicles of Narnia. I can’t.

I listen to music while I write. Enya, Isaac Shepard, and George Winston are my favorite artists to listen to while I write. When I’m cleaning the house or folding laundry, I can listen to anything – Glenn Miller and swing, The Beatles and 60s-70s rock, Madonna and 80s hits – the list goes on.

If we become partners in content, you’ll likely learn that I can’t live without coffee and chocolate ice cream (mostly because I’ll be drinking coffee during our meetings and I post about chocolate ice cream on social media).

Guest Appearances

I love collaborating with other business owners to create extra value for their audiences. Check out these posts and podcasts for additional content strategy and blogging tips.

How to Map Your Content Strategy to the Buyer’s Journey – One Woman Shop

9 Essential Parts of a Successful Content Strategy – Freelance to Freedom Project

5 Reasons Your Content Strategy Isn’t Working – Freelance to Freedom Project

4 Simple Steps to Being More Magnetic Online – Freelance to Freedom Project

How and Why to Create a Content Marketing Strategy – Queen of Inbound

Is Your Business Customer-Centric? Make Your Customers Fall in Love With You! – Hype Social Strategies

Roundup Posts

How to Gain Clients Through Your Website – Krista Rae

Overcoming Writer’s Block: 8 Tips to Get Writing Again – Spitfire Scribe

143 Fatal Mistakes New Bloggers Need to Avoid – Launch Your Dream



Pin It on Pinterest